Halifax Pride is Atlantic Canada's LGBTQ playground, producing the biggest queer festival in Eastern Canada.
Over three years, Fogo Creative did an entire design overhaul for Halifax Pride, producing a sleek and professional brand. As our regional pride celebration grows, so does this brand! The local LGBTQ community felt connected to the brand and proud to share it across the nation.
The new collateral helped Pride exceed revenue targets, changing the presence of this week-long festival into a noteworthy North American event.
Fogo was wonderfully collaborative and worked to a very high standard. Their work proudly celebrated our community, our history and culture, and clearly demonstrated the market power of Halifax's LGBT Community.
Margot and Jody's working collaboration is one the lovely and lively things about Fogo; there is an added depth, one might say a double dose of imagination, they bring to the table. ~ Hugo Dann
2010 Artwork was a collaboration with Schoolyard Studio