I create emotive, impactful, and inspiring creative.
— What I Do.
I’m a director and multi-disciplinary designer based in Halifax, Nova Scotia, with over 20 years of experience spanning digital media, UI/UX design, branding and identity, traditional and print media, as well as team leadership and mentoring.
Since 2006, I’ve operated Fogo Creative, my independent consultancy, where I’ve built lasting client relationships and strong collaborations with creative professionals across Halifax and beyond. I bring proven project management, time management, and client relations expertise—complemented by a deep passion for design and the arts.
As Associate Creative Director at St. Joseph Communications (Toronto), I led remote, multi-disciplinary teams to deliver high-impact campaigns for clients including CIBC, TD Bank, GMC/Chevrolet/Buick, Eastlink, and Canon Canada. Earlier at Trampoline Branding (Halifax), I contributed to national and regional campaigns across diverse sectors, strengthening my skills in brand strategy, creative development, and client collaboration.
At my core, I’m a storyteller who helps clients see how purposeful, strategic design can spark immediate engagement and drive long-term growth.
I was honoured to lead the exhibition design for Tukien (Awaken) by Nelson White and Family Patterns by Letitia Fraser and Darcie LeBlanc—two deeply personal, culturally rich exhibitions presented in the main gallery at the Art Gallery of Nova Scotia.
The process was deliberately thoughtful and collaborative. I listened closely to the artists, the Gallery team, and the artworks themselves, surfacing the connective themes and translating them into a cohesive visual language. The resulting design was both quiet and powerful—crafted to amplify each artist’s story while respecting their unique voices and intentions.
— Case Study 01.
Ensuring the Art Gallery of Nova Scotia remained visible and relevant during a key transitional phase.
Creating emotive ideas, campaigns, and products that help shift perspectives in an awakening social climate helps open minds, shape new behaviours, engage our community and spark change.
— Case Study 02.
Driving audience growth and fostering stronger bonds with the Symphony.
By developing a welcoming identity and colourful brand, Symphony Nova Scotia has seen a big boost in personality with ticket sales to match.
More Happy Clients
24 Carrots Bakery
Acadia University
Accounting Coach
Agricola Street Brasserie
Atlas Foundation Services
Capital Health
Concordia University
Co-Work Architecture
Design 360 Inc.
Dalhousie University
Discovery Centre
Discover Halifax
Domus Realty
Eileanan Breagha Vineyards
Fix.com
Fox Harb’r Resort
Halifax Pride
Indochine Banh Mi
Launch Party
Little Oak
McGill University
Mount Allison University
National Energy Board
Neptune Theatre
NE Business Association
Nova Scotia Youth Orchestra
NSCAD University
Nova Scotia SPCA
Olshan Foundation Services
Oui 98.5 Radio
Prosper Canada
Purposeful Group
QEII Health Sciences Centre
RCR Hospitality Group
Screen Nova Scotia
Southwest Properties
St. Fx University
St. Mary’s University
Thunder Bay Symphony Orchestra
William Nycum + Associates
— Testimonial 01
“Jody’s work with us demonstrates a deep understanding of our outreach goals, our diverse community, and the ongoing need within a not-for-profit organization to balance accessibility, accuracy, and cost. He is consistently able to take a vision and turn it into a reality that connects with community members and partners across cultural and demographic lines. Since he began working with us in 2005, his work has helped contribute to our ticket sales increasing by double, and our subscriptions sales increasing by almost 70%.”
~ Heidi MacPhee, Symphony Nova Scotia
— Testimonial 02
“Jody is exceptionally collaborative, a clear communicator, organized and consistent. He has established himself as a valued contributor in many of our projects, with work that requires high levels of creativity, strong technical skills and deft management of challenging deadlines. When we refer Jody to our own clients we feel confident that their requests and communications will be addressed professionally, in a timely manner and with consistent quality.”
~ Melissa Cummings, D360 Inc.
— Testimonial 03
“Jody isn’t a typical Creative Director – he’s approachable, nimble, flexible, big-picture thinking, team oriented, and human. As my colleague on the agency floor, I could always trust Jody to be thinking about the client, our team, the agency and the objectives we outlined. He was never a silo – always a partner. That’s what makes Jody different – he’s in it for the team and not for himself and his cross-functional awareness meant that he was a trusted advisor and someone that understood the business goes beyond the art.”
~ Paul Bailey, Former Director of Client Services, Twistbits by Trampoline