Website Redesign Lead – Canon 50th Anniversary Sales Event

Led the end-to-end development of Canon’s 50th Anniversary Sales Event website, resulting in a 30% increase in user engagement. Conducted a comprehensive site audit and reimagined the UI/UX to position the site as a high-converting sales tool. Introduced strong CTAs, enlarged product visuals, and established a unified image style, contributing to a 25% boost in product click-through rates.