Design with purpose.

As Creative Director for the NS SPCA website redesign, I led the end-to-end transformation—spearheading strategy, concept development, and user research. I directed a multidisciplinary team through a full audit of the legacy site, identifying critical gaps in navigation, accessibility, and engagement.

The new website delivered a significantly improved user experience, including:

• Streamlined site architecture for easier access to adoptions, donations, and volunteer opportunities

• Improved mobile responsiveness and accessibility, ensuring inclusive access across all devices

• Stronger visual storytelling that reflects the compassion and mission of the NS SPCA

The redesign not only modernized the digital presence—it became a more powerful tool for advocacy, community connection, and conversion.